Will the campaign “Don’t Be An Asterisk” succeed, using interactive games?

The anti-steroid campaign “Don’t Be An Asterisk” was formed to supply people with knowledge about intake of steroids, about dangerous things linked with performance-enhancing substances within and outsides sports in order to promote discontinuing taking these medications.
 But this campaign was neglected during certain time. The United States Olympic Committee (USOC) and Ad Council decided to reinvigorate activities of this campaign. It was made a decision to create a new gateway page for the website and to modify the name from the “Don’t Be an Asterisk” to the “Play Asterisk Free”.
The new website for “Play Asterisk Free” has links and leads to the original “Don’t Be Asterisk” that has been without any changes for more than 2 years. This site encourages the visitors to enter another new page which is on Facebook. So, they can play asterisk free there. The same page will be created on Twitter with the same name “Play Asterisk Free”. So, the popular social media will promote spreading the messages of the anti-steroid.
The original site DontBeAnAsterisk.com includes an interactive soccer game. Players  have to score goals avoiding the asterisks. The asterisks represent anabolic steroids. If the interactive players don’t avoid the asterisks, their bodies become much more muscular.
However the game has been thought out to create the perception among kids that steroids are dangerous, the results are turned to be opposite. Children find it funny to fail avoiding asterisks and to see how muscles of the interactive players become significantly enhanced. Although the game is still available on the website, it is unlikely that it can educate kids that steroids should not be used.
The principal purpose of this anti-steroid campaign is to teach kids that a consumer of steroids is not a fair individual; he\she is “fake”, a “joke” and a “poser”.